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	<title>Nijiya Market</title>
	<atom:link href="http://www.nijiya.com/feed" rel="self" type="application/rss+xml" />
	<link>http://www.nijiya.com</link>
	<description>Healthy Japanese Supermarket</description>
	<lastBuildDate>Fri, 17 Feb 2012 17:15:55 +0000</lastBuildDate>
	<language>en</language>
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		<item>
		<title>Sumo as a Gift! / デコポン ギフト登場</title>
		<link>http://www.nijiya.com/posts/2122</link>
		<comments>http://www.nijiya.com/posts/2122#comments</comments>
		<pubDate>Fri, 17 Feb 2012 01:33:54 +0000</pubDate>
		<dc:creator>NijiyaAdmin</dc:creator>
				<category><![CDATA[Fruit & Vegetable]]></category>
		<category><![CDATA[Nijiya Gift]]></category>

		<guid isPermaLink="false">http://www.nijiya.com/?p=2122</guid>
		<description><![CDATA[Sumo is now available as a gift through our online store! Please check the detail here. デコポンがギフトとして登場しました！ 詳しくはこちらをご覧ください。]]></description>
			<content:encoded><![CDATA[<p>
Sumo is now available as a gift through our online store!
<a href="/sumo">Please check the detail here.</a>
</p>


<p>
デコポンがギフトとして登場しました！
<a href="/sumo">詳しくはこちらをご覧ください。</a>
</p>
]]></content:encoded>
			<wfw:commentRss>http://www.nijiya.com/posts/2122/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sumo (aka Dekopon) now Available! / デコポン、全店で好評発売中！</title>
		<link>http://www.nijiya.com/posts/2073</link>
		<comments>http://www.nijiya.com/posts/2073#comments</comments>
		<pubDate>Tue, 14 Feb 2012 02:43:02 +0000</pubDate>
		<dc:creator>NijiyaAdmin</dc:creator>
				<category><![CDATA[Fruit & Vegetable]]></category>

		<guid isPermaLink="false">http://www.nijiya.com/?p=2073</guid>
		<description><![CDATA[In the1970s a citrus grower in Japan set out to develop a fruit which would combine the best of the easy-to peel. Satsuma with big, juicy sweet oranges from California. This new fruit proved challenging to grow, but thankfully, grower persevered. It took over 30 years, but his hard work was rewarded. This new variety [...]]]></description>
			<content:encoded><![CDATA[<img src="http://www.nijiya.com/wp/wp-content/uploads/2012/02/sumo2.jpg" alt="" title="sumo2" width="560" height="523" class="aligncenter size-full wp-image-2074" />

<div style="margin:20px 0;">
<p>
In the1970s a citrus grower in Japan set out to develop a fruit which would combine the best of the easy-to peel. Satsuma with big, juicy sweet oranges from California. This new fruit proved challenging to grow, but thankfully, grower persevered.
</p>
<p>
It took over 30 years, but his hard work was rewarded. This new variety became the most prized citrus fruit in Japan and Korea. Now this legendary fruit, which is called Dekopon in Japan and Hallabong in Korea, is finally available for the enjoyment of consumers here in America.
</p>
<p>
It’s grown on farms in California’s Central Valley to the same exacting standards of the original Kumamoto farmer. It is the biggest mandarin you’ve ever seen. It has a distinctive shape with a prominent “top-knot”. The peel is bright orange, bumpy and loose so it peels effortlessly. The delicate sections separate easily. It’s seedless, juicy without being messy, and it is quite probably the sweetest citrus you’ll ever eat.
</p>
<p>
It is available at all Nijiya stores. Besides, we offer delivery service!<br />
<a href="http://www.nijiya.com/sumo" style="font-weight:bold;">
 Please check here for more detail.</a>
</p>
</div>




<div style="margin:20px 0;">
<p>
日本では熊本県をはじめ主に九州で生産される「デコポン」が、カリフォルニア産「SUMO」として私たちの元へ届きました！
</p>
<p>
デコポンは冬から春にかけてが旬ですが、寒さに弱いため、温暖なカリフォルニアは適地。大ぶりの実がおいしく育ちました。
</p>
<p>
外見上の凸凹が特徴でその名前がつきましたが、いびつな形と果皮の見た目が粗い特徴を逆にセールスポイントとして人気を博した蜜柑です。
</p>
<p>
皮は厚そうに見えますが、上部の凸を取ると中は空洞で、手で簡単に剥けます。また、薄皮で白いわたや筋もほとんどなくそのまま食べられます。若干酸味がありますが、その程よい酸味がデコポンの甘みに深みをもたらし、オレンジとは一味違うバランスを作り上げているのが特徴です。そのままお召し上がりになるのはもちろん、サラダやドレッシング、ケーキやゼリーなどにもおいしくご利用いただけます。
</p>
<p>
ニジヤ各店舗でお求めになれます。さらに！今年はオンラインでギフト注文も承っております。<br />
<a href="http://www.nijiya.com/sumo" style="font-weight:bold;">
詳しくはこちらをクリックしてください。</a>
</p>
</div>]]></content:encoded>
			<wfw:commentRss>http://www.nijiya.com/posts/2073/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nijiya Tempura Batter Mix / ニジヤ天ぷら粉</title>
		<link>http://www.nijiya.com/posts/2069</link>
		<comments>http://www.nijiya.com/posts/2069#comments</comments>
		<pubDate>Mon, 13 Feb 2012 20:42:54 +0000</pubDate>
		<dc:creator>NijiyaAdmin</dc:creator>
				<category><![CDATA[Deli & Sushi]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.nijiya.com/?p=2069</guid>
		<description><![CDATA[Do you like Tempura? We are going to show you how to cook Tempura on your own. With Nijiya&#8217;s Tempura batter mix, preparation can be very simple! Please try it yourself. You can watch this video on TV as well. 新しいCMが完成しました！今回はニジヤ天ぷら粉を使って、かき揚げを作ってみました。 初めに粉をまぶして水をかければ簡単にミックスできますよ♪ ご機会があればTVでもご覧ください。]]></description>
			<content:encoded><![CDATA[<p>Do you like Tempura? We are going to show you how to cook Tempura on your own. With Nijiya&#8217;s Tempura batter mix, preparation can be very simple! Please try it yourself. You can watch this video on TV as well.
</p>
<p>
新しいCMが完成しました！今回はニジヤ天ぷら粉を使って、かき揚げを作ってみました。
初めに粉をまぶして水をかければ簡単にミックスできますよ♪
ご機会があればTVでもご覧ください。
</p>

<div style="margin:10px;">
<iframe width="560" height="349" src="http://www.youtube.com/embed/Q0tc-YPqF6k?wmode=transparent&#038;hd=1" frameborder="0" allowfullscreen></iframe>
</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Valentine&#8217;s Day Sale! (2/10-2/14)</title>
		<link>http://www.nijiya.com/posts/2061</link>
		<comments>http://www.nijiya.com/posts/2061#comments</comments>
		<pubDate>Wed, 08 Feb 2012 17:59:00 +0000</pubDate>
		<dc:creator>NijiyaMD</dc:creator>
				<category><![CDATA[Sale]]></category>

		<guid isPermaLink="false">http://www.nijiya.com/?p=2061</guid>
		<description><![CDATA[Valentine’s Day is coming next week! To you who eventually decided to declare your love for that person you always cared about, As well as you who want to make it a memorial day with your love. This week’s sale brought to you Nijiya’s original heart-shaped cake, Also ingredients for cake/chocolate making &#38; all kinds [...]]]></description>
			<content:encoded><![CDATA[<div style="margin: 10px 0;">
<p>Valentine’s Day is coming next week!<br /> To you who eventually decided to declare your love for that person you always cared about,<br /> As well as you who want to make it a memorial day with your love. <br /> <br /> This week’s sale brought to you Nijiya’s original heart-shaped cake,<br /> Also ingredients for cake/chocolate making &amp; all kinds of chocolate snacks.</p>
<p>AND, we are having our first “Maguro Kaitai Show” this weekend.<br /> (TORRANCE STORE, WEST L.A. STORE, LITTLE TOKYO STORE, SAN DIEGO STORE, SAN FRANCISCO STORE, MOUNTAIN VIEW STORE)<br /> Don’t let go this chance of tasting fresh maguro!</p>
<p><a href="/sale">Please check the detail here!</a></p>
</div>
<div style="margin: 10px 0;">
<p>2月14日はバレンタインの日！<br /> あの人に気持ちを伝えようと決めたあなたに。<br /> そして大切な恋人に記念のプレゼントを渡すあなたに。<br /> <br /> ニジヤのハート形ケーキ、ケーキやチョコ作りの材料、<br /> チョコスナック各種など、今週のセールにお届けいたします。</p>
<p>また、今年初のマグロ解体ショーが6店舗にて同時開催！<br /> (TORRANCE STORE, WEST L.A. STORE, LITTLE TOKYO STORE, SAN DIEGO STORE, SAN FRANCISCO STORE, MOUNTAIN VIEW STORE)<br /> さばきたてのマグロを特別価格で大奉仕！</p>
<p><a href="/sale">こちらから詳細をご覧ください。</a></p>
</div>
<p>
<img src="http://www.nijiya.com/wp/wp-content/uploads/2012/02/sale.jpg" alt="" title="sale" width="560" height="300" class="aligncenter size-full wp-image-2063" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.nijiya.com/posts/2061/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gochiso Magazine Spring Making / ご馳走マガジン・春号 撮影情報</title>
		<link>http://www.nijiya.com/posts/2056</link>
		<comments>http://www.nijiya.com/posts/2056#comments</comments>
		<pubDate>Tue, 07 Feb 2012 19:56:31 +0000</pubDate>
		<dc:creator>NijiyaAdmin</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.nijiya.com/?p=2056</guid>
		<description><![CDATA[We are making Gochiso Magazine 2012 Spring now! The video above is the making of kids challenge part. ただ今、ご馳走マガジン・春号作成中！ きっずチャレンジの撮影、無事終了しました。]]></description>
			<content:encoded><![CDATA[<div style="margin:10px;">
<iframe width="560" height="315" src="http://www.youtube.com/embed/rscPEXLj2hk" frameborder="0" allowfullscreen></iframe>
</div>

<p>
We are making Gochiso Magazine 2012 Spring now!<br />
The video above is the making of kids challenge part.
</p>
<p>
ただ今、ご馳走マガジン・春号作成中！<br />
きっずチャレンジの撮影、無事終了しました。
</p>
]]></content:encoded>
			<wfw:commentRss>http://www.nijiya.com/posts/2056/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Setsubun Sale! (2/2 &#8211; 2/6)</title>
		<link>http://www.nijiya.com/posts/2045</link>
		<comments>http://www.nijiya.com/posts/2045#comments</comments>
		<pubDate>Tue, 31 Jan 2012 22:21:46 +0000</pubDate>
		<dc:creator>NijiyaMD</dc:creator>
				<category><![CDATA[Sale]]></category>

		<guid isPermaLink="false">http://www.nijiya.com/?p=2045</guid>
		<description><![CDATA[Spring is not arriving until March, but Setsubun is coming this week! For this traditional custom, we have prepared Setsubun mame used in the bean-throwing ritual, sardine, As well as Ehomaki – the uncut sushi roll that symbolizes good luck. Also, getting ready for Valentine’s Day in February! We are now accepting Valentine’s cake orders. [...]]]></description>
			<content:encoded><![CDATA[<div style="margin: 10px 0;">
<p>Spring is not arriving until March, but Setsubun is coming this week!<br />
For this traditional custom, we have prepared Setsubun mame used in the bean-throwing ritual, sardine,<br /> 
As well as Ehomaki – the uncut sushi roll that symbolizes good luck.
<br /> <br /> 
Also, getting ready for Valentine’s Day in February!<br />
We are now accepting Valentine’s cake orders.
</p>
<p><a href="/sale">Please check the detail here!</a></p>
</div>
<div style="margin: 10px 0;">
<p>春まであと少し！今年も節分の季節がやってきました。<br /> 
ニジヤでは豆撒き用の節分まめに新鮮ないわし、開運の恵方巻きなど、揃えております。<br /> 
伝統行事を是非お子様とご一緒にお楽しみ下さい！<br /> 
<br /> 甘党の方は恵方ロールケーキでもいかがでしょうか。
<br /> <br /> また2月と言えばバレンタイン！<br />
ニジヤのオリジナルハート形ケーキ、ただ今ご予約受付中です。<br />
</p>
<p><a href="/sale">こちらから詳細をご覧ください。</a></p>
</div>
<p><img src="http://www.nijiya.com/wp/wp-content/uploads/2012/01/sale1.jpg" alt="" title="sale" width="560" height="300" class="aligncenter size-full wp-image-2046" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Online Gochiso Magazine</title>
		<link>http://www.nijiya.com/posts/2028</link>
		<comments>http://www.nijiya.com/posts/2028#comments</comments>
		<pubDate>Mon, 23 Jan 2012 17:54:41 +0000</pubDate>
		<dc:creator>NijiyaAdmin</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.nijiya.com/?p=2028</guid>
		<description><![CDATA[New gochiso magazines are available at our web!! Please enjoy our new recipes and articles!! 新しいごちそうマガジンをアップロードしました。 新しいレシピや記事が満載です！！]]></description>
			<content:encoded><![CDATA[<p><a href="/gochiso-magazine">New gochiso magazines are available at our web!!
Please enjoy our new recipes and articles!!</a></p>

<p><a href="/gochiso-magazine">新しいごちそうマガジンをアップロードしました。
新しいレシピや記事が満載です！！</a> </p>

<div class="three-column">
<a href="/gochiso/japanese/2011_fall/" target="_blank">
<img src="/img/gochiso/cover_11fall.jpg" width=140 height=180 />
</a>
<a href="/gochiso/japanese/2011_winter/" target="_blank">
<img src="/img/gochiso/cover_11winter.jpg" width=140 height=180 />
</a>
<a href="/gochiso/english/2011/" target="_blank">
<img src="/img/gochiso/english_11.jpg" width=140 height=180 />
</a>
<br style="clear:both;" />
</div>

<style>
<!--
div.three-column img {
border:1px solid #ccc;
margin:20px;
}
-->
</style>

]]></content:encoded>
			<wfw:commentRss>http://www.nijiya.com/posts/2028/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Early Spring Sale! (1/20 &#8211; 1/23)</title>
		<link>http://www.nijiya.com/posts/2021</link>
		<comments>http://www.nijiya.com/posts/2021#comments</comments>
		<pubDate>Fri, 20 Jan 2012 22:52:28 +0000</pubDate>
		<dc:creator>NijiyaAdmin</dc:creator>
				<category><![CDATA[Sale]]></category>

		<guid isPermaLink="false">http://www.nijiya.com/?p=2021</guid>
		<description><![CDATA[Happy New Year! Hope you would enjoy our sale this year too! Harvest of Satsuma Imo (sweet potato) Fair starts together with the Early Spring Sale. We are bringing to you organic Satsuma Imo from our own farm, As well as some Japanese Imo dishes. Also, we are taking Eho maki orders for Setsubun! Please [...]]]></description>
			<content:encoded><![CDATA[<div style="margin:10px 0;">
<p>Happy New Year!<br />
Hope you would enjoy our sale this year too!<br />
Harvest of Satsuma Imo (sweet potato) Fair starts together with the Early Spring Sale.
We are bringing to you organic Satsuma Imo from our own farm, As well as some Japanese Imo dishes.<br />
<br />
Also, we are taking Eho maki orders for Setsubun!
</p>
<p><a href="/sale">Please check the detail here!</a></p>
</div>

<div style="margin:10px 0;">
<p>明けましておめでとうございます。<br />
2012年度もニジヤのセールをお楽しみください ♪<br />
新春セールに、カリフォルニアとハワイ各店にて、さつまいも豊作フェアもいよいよ開催！
ニジヤファームからのオーガニックさつま芋 (金時)や、芋料理各種を、お届けいたします。<br />
<br />
また、節分の恵方巻きのご予約受付中です。
</p>
<p><a href="/sale">こちらから詳細をご覧ください。</a></p>
</div>

<img src="http://www.nijiya.com/wp/wp-content/uploads/2012/01/sale.jpg" alt="" title="sale" width="560" height="300" class="aligncenter size-full wp-image-2023" />]]></content:encoded>
			<wfw:commentRss>http://www.nijiya.com/posts/2021/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Recip / レシピ更新「Double Radish Salad / 大根づくしサラダ」</title>
		<link>http://www.nijiya.com/posts/2018</link>
		<comments>http://www.nijiya.com/posts/2018#comments</comments>
		<pubDate>Thu, 19 Jan 2012 19:39:00 +0000</pubDate>
		<dc:creator>NijiyaMD</dc:creator>
				<category><![CDATA[Nijiya Recipe]]></category>

		<guid isPermaLink="false">http://www.nijiya.com/?p=2018</guid>
		<description><![CDATA[We have posted the recipes.　 レシピサイトを更新しました。「Double Radish Salad / 大根づくしサラダ」]]></description>
			<content:encoded><![CDATA[<a href="http://recipe.nijiya.com/">
We have posted the recipes.　<br />
レシピサイトを更新しました。「Double Radish Salad / 大根づくしサラダ」
</a>
]]></content:encoded>
			<wfw:commentRss>http://www.nijiya.com/posts/2018/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Recipe / レシピ更新「Temaki Zushi(Sushi Hand Roll) with Kaiware Daikon / 貝割れ大根の手巻き寿司」</title>
		<link>http://www.nijiya.com/posts/2008</link>
		<comments>http://www.nijiya.com/posts/2008#comments</comments>
		<pubDate>Fri, 06 Jan 2012 17:01:13 +0000</pubDate>
		<dc:creator>NijiyaMD</dc:creator>
				<category><![CDATA[Nijiya Recipe]]></category>

		<guid isPermaLink="false">http://www.nijiya.com/?p=2008</guid>
		<description><![CDATA[We have posted the recipes.　 レシピサイトを更新しました。「Temaki Zushi(Sushi Hand Roll) with Kaiware Daikon / 貝割れ大根の手巻き寿司」]]></description>
			<content:encoded><![CDATA[<a href="http://recipe.nijiya.com/">
We have posted the recipes.　<br />
レシピサイトを更新しました。「Temaki Zushi(Sushi Hand Roll) with Kaiware Daikon / 貝割れ大根の手巻き寿司」
</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
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